Automated Supply Chain Validation

The automated Supply Chain Validation service refers to the IAB Tech Lab’s initiative, aimed at streamlining publishers’…Continue readingAutomated Supply Chain Validation

WebXR Device API

In brief, WebXR Device API stands for the API standard, aimed at helping web developers to create…Continue readingWebXR Device API

Creator Marketing

In plain words, creator marketing refers to marketing of a brand, product or service through partnership with…Continue readingCreator Marketing

Google Web Stories

In brief, Web Stories are Google’s new, short-form visual content format, available for publishers of digital properties…Continue readingGoogle Web Stories

Global Privacy Platform

In brief, Global Privacy Platform (GPP) is the IAB Tech Lab’s initiative, aimed at streamlining technical standards…Continue readingGlobal Privacy Platform


AMP stands for accelerated mobile pages and refers to Google’s open-source project, once founded to enable the…Continue readingAMP

Digital Trust & Safety Partnership

In short, Digital Trust & Safety Partnership is an initiative, aimed at developing a common framework of…Continue readingDigital Trust & Safety Partnership

Apple’s ATT

In plain words, ATT stands for Apple’s AppTrackingTransparency framework that implies users’ authorization of developers’ access to…Continue readingApple’s ATT


In brief, buyers.json refers to the IAB Tech Lab’s buy-side transparency initiative, which enables the verification of…Continue readingBuyers.json

Project Rearc

Project Rearc is the IAB Tech Lab’s initiative, aimed at addressing the core challenges and restructuring the…Continue readingProject Rearc