Seller-Defined Audiences

Seller-defined audiences (SDA) is the IAB Tech Lab’s specification, developed to address some of the key potential…Continue readingSeller-Defined Audiences

FAST

In the digital video context, FAST stands for Free Ad-Supported Streaming TV and refers to a service…Continue readingFAST

PARAKEET

PARAKEET stands for “Private and Anonymized Requests for Ads that Keep Efficacy and Enhance Transparency” and refers…Continue readingPARAKEET

SCID

In brief, SCID stands for the “shared campaign identifier” and refers to the technical specification, aimed at…Continue readingSCID

Сross-Jurisdiction Privacy Project

In brief, the Cross-Jurisdiction Privacy Project (CJPP) refers to the IAB’s initiative, aimed at providing a thorough…Continue readingСross-Jurisdiction Privacy Project

Metaverse

In brief, the Metaverse ( “meta” (i.e. beyond) + “verse” (from “universe”)), equipped with AR and VR…Continue readingMetaverse

Automated Supply Chain Validation

The automated Supply Chain Validation service refers to the IAB Tech Lab’s initiative, aimed at streamlining publishers’…Continue readingAutomated Supply Chain Validation

WebXR Device API

In brief, WebXR Device API stands for the API standard, aimed at helping web developers to create…Continue readingWebXR Device API

Creator Marketing

In plain words, creator marketing refers to marketing of a brand, product or service through partnership with…Continue readingCreator Marketing

Google Web Stories

In brief, Web Stories are Google’s new, short-form visual content format, available for publishers of digital properties…Continue readingGoogle Web Stories