SHARC

SHARC stands for Secure HTML Ad Rich-media Container and refers to the IAB Tech Lab’s initiative, primarily…Continue readingSHARC

IAB Tech Lab’s PETs

In plain words, Privacy Enhancing Technologies (or shortly, PETs) imply an ecosystem of IAB Tech Lab’s solutions,…Continue readingIAB Tech Lab’s PETs

Ads.cert

In brief, ads.cert is the IAB Tech Lab’s tech specification, aimed at providing higher ad auction integrity…Continue readingAds.cert

Id-sources.json

Id-sources.json refers to the tech specification by IAB Tech Lab, specifically aimed at enabling digital businesses to…Continue readingId-sources.json

SCID

In brief, SCID stands for the “shared campaign identifier” and refers to the technical specification, aimed at…Continue readingSCID

Global Privacy Platform

In brief, Global Privacy Platform (GPP) is the IAB Tech Lab’s initiative, aimed at streamlining technical standards…Continue readingGlobal Privacy Platform

Buyers.json

In brief, buyers.json refers to the IAB Tech Lab’s buy-side transparency initiative, which enables the verification of…Continue readingBuyers.json

Project Rearc

Project Rearc is the IAB Tech Lab’s initiative, aimed at addressing the core challenges and restructuring the…Continue readingProject Rearc

OM SDK for Web Video

In brief, Open Measurement SDK for web video (also: OM Web Video SDK)  refers to a set…Continue readingOM SDK for Web Video