ADMaP stands for Attribution Data Matching Protocol and refers to the IAB Tech Lab initiative, which enables…Continue readingADMaP
Agentic AI refers to the more advanced type of AI, aimed at handling complex tasks on behalf…Continue readingAgentic AI
The Coalition for Privacy Compliance in Digital Advertising (or short: CPCA) is known as an NGO, established…Continue readingCPCA
Bidstream congestion refers to one of the issues in the digital ad supply chain, which implies that…Continue readingBidstream Congestion
ACIF (short for: Ad Creative ID Framework) refers to IAB Tech Lab’s initiative, aimed at facilitating the…Continue readingACIF
Fideslang stands for “Fides language” and is known to be the human-readable privacy taxonomy, designed to enable…Continue readingFideslang
DCaaS stands for Deal Curation as a Service and implies the compilation of inventory pools with added…Continue readingDCaaS
ID bridging refers to methods of matching of different End Users’ identifiers to create valuable datasets for…Continue readingID Bridging
Differential privacy is known as the technique in the digital tech sector, aimed at enabling businesses to…Continue readingDifferential Privacy
Principal media buying (also: principal-based media buying) refers to a media buying method, when an advertising agency…Continue readingPrincipal Media