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Brand Safety Policy

Last Revised: 19 July, 2017

AdPlayer.Pro is fully committed to providing a brand safe marketplace for advertisers. We have a well-structured multi-layered approach to ensure the safety and quality of campaign delivery across our inventory. The steps taken are outlined below.

Publisher onboarding process

AdPlayer.Pro publisher team is the first line of defense. We are protective of our premium marketplace and have strict terms and conditions that publishers have to meet, in order to be approved as our inventory source.

Brand safety

When joining AdPlayer.Pro network, publishers agree to adhere to the AdPlayer.Pro Terms of Service that prohibit featuring or promoting any of the following content categories:

  • Graphic or explicit violence
  • Adult sexual content
  • Discriminating, offensive, or profane material or hate content
  • Inappropriate content, harmful to minors
  • Weapons, weapon accessories, and ammunition
  • Substance abuse, illegal drugs and drug paraphernalia
  • Tobacco and tobacco accessories
  • Alcohol content
  • Gambling, online casinos, lotteries
  • Spyware, malware, viruses, illegal hacking, or other materials that are intended to damage or render inoperable software or hardware
  • Content or material offering traffic generation or promoting fraudulent traffic
  • Any Illegal or unlawful content that creates liability or violates any local, state, national or international law
  • Any content that violates or infringes upon any third-party intellectual property rights
Content verification

We conduct audits multiples times a year to ensure the quality of our marketplace is brand safe. Our campaigns can host 3rd party verification tags, to allow advertisers to have an independent auditor to validate the quality of our network.

Take down policy

If a brand safety breach has occurred at any given point and AdPlayer.Pro is notified via written or verbal communication (please get in touch with your point of contact), we will remove the publisher from the campaign promptly. Publishers are also able to pause the delivery of the ads they don’t want to be appearing on their pages by notifying their account manager.