Principal media buying (also: principal-based media buying) refers to a media buying method, when an advertising agency…Continue readingPrincipal Media
Digital Services Act (or short: DSA) is the EU’s regulation, which outlines rules for intermediary platforms and…Continue readingDigital Services Act
Meridian MMM refers to Google’s newly-introduced open-source media mix modeling solution, aimed at enabling businesses to better…Continue readingMeridian MMM
Ad Selection API is the complex of web browser features in Microsoft Edge, aimed at providing advertisers…Continue readingAd Selection API
The IAB Diligence Platform is IAB’s data privacy compliance initiative, aimed at standardizing vendors’ privacy accountability across…Continue readingIAB Diligence Platform
Fenced Frames are known as one of Google’s Privacy Sandbox features and refer to an HTML element,…Continue readingFenced Frames
Second-price auction is one of the bidding models in programmatic advertising, which implies the auction winner pays…Continue readingSecond-price Auction
Bid enrichment refers to the programmatic advertising technique, which enables enhancing traded media inventory with layered data…Continue readingBid Enrichment
Made-for-advertising (or short: MFA) sites are commonly known to be digital website properties, specifically created for generating…Continue readingMFA Sites
Data Deletion Request Framework is the IAB Tech Lab specification, aimed at providing digital businesses with a…Continue readingData Deletion Request Framework