MFA Sites

Made-for-advertising (or short: MFA) sites are commonly known to be digital website properties, specifically created for generating…Continue readingMFA Sites

Data Deletion Request Framework

Data Deletion Request Framework is the IAB Tech Lab specification, aimed at providing digital businesses with a…Continue readingData Deletion Request Framework

Duration Floors

Duration Floors refers to an oRTB object, which is aimed at passing the seller’s preferred bid floor…Continue readingDuration Floors

Header Bidding vs OpenRTB

In brief, the key difference between OpenRTB and header bidding is that the former still implies a…Continue readingHeader Bidding vs OpenRTB

Traffic Shaping

In the online advertising context, traffic shaping refers to filtering of the traffic, which doesn’t match a…Continue readingTraffic Shaping

Apple’s Privacy Manifests

In brief, Privacy Manifests are one of Apple’s initiatives, aimed at promoting greater transparency in terms of…Continue readingApple’s Privacy Manifests

Protected Audience API

Protected Audience API is the rebranded version of Google’s Privacy Sandbox Initiative, formerly known as FLEDGE API. …Continue readingProtected Audience API


OPJA stands for Open Private Join and Activation and refers to the IAB tech specification, aimed at…Continue readingOPJA


MSPA stands for Multi-state Privacy Agreement and refers to IAB’s contractual framework, aimed at assisting all parties…Continue readingMSPA


PAIR stands for Publisher Advertiser Identity Reconciliation and refers to the data tech solution, available via Google’s…Continue readingPAIR