Apple’s ATT

In plain words, ATT stands for Apple’s AppTrackingTransparency framework that implies users’ authorization of developers’ access to…Continue readingApple’s ATT


In brief, buyers.json refers to the IAB Tech Lab’s buy-side transparency initiative, which enables the verification of…Continue readingBuyers.json

Project Rearc

Project Rearc is the IAB Tech Lab’s initiative, aimed at addressing the core challenges and restructuring the…Continue readingProject Rearc


In brief, trust.txt is a framework, developed by a non-profit organization, which is aimed at fostering…Continue readingTrust.txt

Unified ID 2.0

Unified ID 2.0 (or shortly UID2) refers to the Trade Desk’s initiative, developed as a potential alternative…Continue readingUnified ID 2.0


In brief, FLoC stands for Federated Learning of Cohorts and refers to one of Google’s Privacy Sandbox…Continue readingFLoC


DPIA stands for Data Protection Impact Assessments for Digital Advertising and refers to a standard for risk…Continue readingDPIA

Ads Data Hub

In brief, Ads Data Hub (or shorter, ADH) refers to Google’s martech solution, aimed at providing businesses…Continue readingAds Data Hub

OM SDK for Web Video

In brief, Open Measurement SDK for web video (also: OM Web Video SDK)  refers to a set…Continue readingOM SDK for Web Video

Dynamic Creative Optimization

In short, dynamic creative optimization (DCO) refers to online ad tech that enables delivering highly-personalized advertising messages…Continue readingDynamic Creative Optimization