DCaaS

DCaaS stands for Deal Curation as a Service and implies the compilation of inventory pools with added…Continue readingDCaaS

ID Bridging

ID bridging refers to methods of matching of different End Users’ identifiers to create valuable datasets for…Continue readingID Bridging

Differential Privacy

Differential privacy is known as the technique in the digital tech sector, aimed at enabling businesses to…Continue readingDifferential Privacy

Principal Media

Principal media buying (also: principal-based media buying) refers to a media buying method, when an advertising agency…Continue readingPrincipal Media

Digital Services Act

Digital Services Act (or short: DSA) is the EU’s regulation, which outlines rules for intermediary platforms and…Continue readingDigital Services Act

Meridian MMM

Meridian MMM refers to Google’s newly-introduced open-source media mix modeling solution, aimed at enabling businesses to better…Continue readingMeridian MMM

Ad Selection API

Ad Selection API is the complex of web browser features in Microsoft Edge, aimed at providing advertisers…Continue readingAd Selection API

IAB Diligence Platform

The IAB Diligence Platform is IAB’s data privacy compliance initiative, aimed at standardizing vendors’ privacy accountability across…Continue readingIAB Diligence Platform

Fenced Frames

Fenced Frames are known as one of Google’s Privacy Sandbox features and refer to an HTML element,…Continue readingFenced Frames

Second-price Auction

Second-price auction is one of the bidding models in programmatic advertising, which implies the auction winner pays…Continue readingSecond-price Auction