Synthetic Media Ads are video advertisements created using AI-generated content, including digital characters, synthetic voices, and computer-generated…Continue readingSynthetic Media Ads
Agent Payments Protocol (AP2) is an open protocol that enables AI agents to securely conduct payments on…Continue readingAP2
Agent2Agent (A2A) works as an open protocol from Google, giving independent AI agents a common way to…Continue readingAgent2Agent
A digital twin stands for a virtual representation of a real-world object or system that replicates how…Continue readingDigital Twin
Carbon.json represents a voluntary disclosure specification that brings a common structure to how digital advertising platforms report…Continue readingCarbon.json
C2PA content provenance refers to the practice of embedding verifiable origin and edit history directly into digital…Continue readingC2PA Content Provenance
Causal AI refers to a distinct branch of artificial intelligence specifically designed to understand cause-and-effect relationships, rather…Continue readingCausal AI
ECAPI, which stands for Event and Conversion API, is an open industry standard from IAB Tech Lab,…Continue readingECAPI
Universal Commerce Protocol (or short: UCP) refers to Google’s proposed standard, designed to facilitate the online shopping…Continue readingUniversal Commerce Protocol
In brief, the Programmatic Access Library (PAL) SDK refers to Google’s lightweight library that enables passing targeting…Continue readingPAL SDK