Second-price auction is one of the bidding models in programmatic advertising, which implies the auction winner pays…Continue readingSecond-price Auction
Tag: programmatic video advertising
Bid enrichment refers to the programmatic advertising technique, which enables enhancing traded media inventory with layered data…Continue readingBid Enrichment
Duration Floors refers to an oRTB object, which is aimed at passing the seller’s preferred bid floor…Continue readingDuration Floors
In brief, the key difference between OpenRTB and header bidding is that the former still implies a…Continue readingHeader Bidding vs OpenRTB
SHARC stands for Secure HTML Ad Rich-media Container and refers to the IAB Tech Lab’s initiative, primarily…Continue readingSHARC
In brief, ads.cert is the IAB Tech Lab’s tech specification, aimed at providing higher ad auction integrity…Continue readingAds.cert
In plain words, ad pod bidding refers to the functionality in CTV advertising, which enables to auction…Continue readingAd Pod Bidding
Id-sources.json refers to the tech specification by IAB Tech Lab, specifically aimed at enabling digital businesses to…Continue readingId-sources.json
Seller-defined audiences (SDA) is the IAB Tech Lab’s specification, developed to address some of the key potential…Continue readingSeller-Defined Audiences
In brief, SCID stands for the “shared campaign identifier” and refers to the technical specification, aimed at…Continue readingSCID