Dynamic Creative Optimization

In short, dynamic creative optimization (DCO) refers to online ad tech that enables delivering highly-personalized advertising messages…Continue readingDynamic Creative Optimization

TCF 2.0

In short, TCF 2.0 (Transparency & Consent Framework v2.0) refers to the second iteration of the framework,…Continue readingTCF 2.0

Programmatic Video Advertising

Programmatic video advertising refers to the practice of buying ad inventory with specific prerequisites using automated, complex…Continue readingProgrammatic Video Advertising

Video Header Bidding

There are two major ad buying approaches currently distinguished in programmatic video advertising: ad waterfalling and header…Continue readingVideo Header Bidding