ECAPI, which stands for Event and Conversion API, is an open industry standard from IAB Tech Lab,…Continue readingECAPI
Tag: CTV advertising
In brief, the Programmatic Access Library (PAL) SDK refers to Google’s lightweight library that enables passing targeting…Continue readingPAL SDK
Concurrent Streams API is IAB Tech Lab’s tech specification, aimed at standardizing the process of requesting and…Continue readingConcurrent Streams API
Automated Content Recognition (or shortly, ACR) is the technology, which implies the identification of the content, streamed…Continue readingAutomated Content Recognition
In plain words, ad pod bidding refers to the functionality in CTV advertising, which enables to auction…Continue readingAd Pod Bidding
Over the past years, connected TV advertising has evolved into one of the most rapidly-growing niches in…Continue readingConnected TV Advertising