Second-price Auction

Second-price auction is one of the bidding models in programmatic advertising, which implies the auction winner pays…Continue readingSecond-price Auction

Bid Enrichment

Bid enrichment refers to the programmatic advertising technique, which enables enhancing traded media inventory with layered data…Continue readingBid Enrichment

Header Bidding vs OpenRTB

In brief, the key difference between OpenRTB and header bidding is that the former still implies a…Continue readingHeader Bidding vs OpenRTB

Ad Pod Bidding

In plain words, ad pod bidding refers to the functionality in CTV advertising, which enables to auction…Continue readingAd Pod Bidding