IAB Diligence Platform

The IAB Diligence Platform is IAB’s data privacy compliance initiative, aimed at standardizing vendors’ privacy accountability across…Continue readingIAB Diligence Platform


SHARC stands for Secure HTML Ad Rich-media Container and refers to the IAB Tech Lab’s initiative, primarily…Continue readingSHARC

Web 3.0

In brief, Web 3.0 (also known as Web3) is somewhat an umbrella term for the next iteration…Continue readingWeb 3.0

Google’s Attribution Reporting API

Attribution Reporting API refers to one of Google’s Privacy Sandbox solutions, aimed at helping businesses track digital…Continue readingGoogle’s Attribution Reporting API