Causal AI refers to a distinct branch of artificial intelligence specifically designed to understand cause-and-effect relationships, rather…Continue readingCausal AI
Tag: video ad measurement
ECAPI, which stands for Event and Conversion API, is an open industry standard from IAB Tech Lab,…Continue readingECAPI
СAPI stands for conversion API and is designed to enable passing marketing data from publishers to ad…Continue readingCAPI
ADMaP stands for Attribution Data Matching Protocol and refers to the IAB Tech Lab initiative, which enables…Continue readingADMaP
ACIF (short for: Ad Creative ID Framework) refers to IAB Tech Lab’s initiative, aimed at facilitating the…Continue readingACIF
Fenced Frames are known as one of Google’s Privacy Sandbox features and refer to an HTML element,…Continue readingFenced Frames
The notion of addressable audience refers to the estimated total number of the brand’s target customers, potentially…Continue readingAudience Addressability
Marketing efficiency ratio (or short: MER) is one of the ways to measure the efficiency of a…Continue readingMarketing Efficiency Ratio
Google Analytics 4 (or short: GA4) refers to the next generation of Google’s online measurement solutions, which…Continue readingGoogle Analytics 4
In brief, SCID stands for the “shared campaign identifier” and refers to the technical specification, aimed at…Continue readingSCID