Project Rearc is the IAB Tech Lab’s initiative, aimed at addressing the core challenges and restructuring the…Continue readingProject Rearc
Tag: video ad measurement
In brief, Ads Data Hub (or shorter, ADH) refers to Google’s martech solution, aimed at providing businesses…Continue readingAds Data Hub
Dynamic Ad Insertion (or shortly DAI) refers to video ad tech that enables to integrate and serve…Continue readingDynamic Ad Insertion
Even though video remains perhaps the most lucrative niche in digital advertising for quite some time now,…Continue readingVideo Ad Measurement