PAIR stands for Publisher Advertiser Identity Reconciliation and refers to the data tech solution, available via Google’s…Continue readingPAIR

Data Clean Room

Data clean room is a term that encompasses a privacy-safe environment for creating joint datasets, frequently utilized…Continue readingData Clean Room

Ads Data Hub

In brief, Ads Data Hub (or shorter, ADH) refers to Google’s martech solution, aimed at providing businesses…Continue readingAds Data Hub