Differential Privacy

Differential privacy is known as the technique in the digital tech sector, aimed at enabling businesses to…Continue readingDifferential Privacy

Principal Media

Principal media buying (also: principal-based media buying) refers to a media buying method, when an advertising agency…Continue readingPrincipal Media

Traffic Shaping

In the online advertising context, traffic shaping refers to filtering of the traffic, which doesn’t match a…Continue readingTraffic Shaping