Tag: digital advertising

Synthetic Media Ads

Synthetic Media Ads are video advertisements created using AI-generated content, including digital characters, synthetic voices, and computer-generated…Continue readingSynthetic Media Ads

Tags Adobe, AI Max, AI-generated content, digital advertising, dynamic creative optimization, generative AI, Google, Meta, Symphony Creative Studio, Synthetic Media Ads, TikTok

AP2

Agent Payments Protocol (AP2) is an open protocol that enables AI agents to securely conduct payments on…Continue readingAP2

Tags a2a, agent payments protocol, Agent2Agent, AI agent, Anthropic, ap2, digital advertising, Google, MCP, programmatic advertising

Carbon.json

Carbon.json represents a voluntary disclosure specification that brings a common structure to how digital advertising platforms report…Continue readingCarbon.json

Tags Ad Net Zero, carbon emissions data, digital advertising, IAB Europe, online advertising, sustainability, sustainability reporting framework, сarbon.json