Tag: MCP

AP2

Agent Payments Protocol (AP2) is an open protocol that enables AI agents to securely conduct payments on…Continue readingAP2

Tags a2a, agent payments protocol, Agent2Agent, AI agent, Anthropic, ap2, digital advertising, Google, MCP, programmatic advertising

Agent2Agent

Agent2Agent (A2A) works as an open protocol from Google, giving independent AI agents a common way to…Continue readingAgent2Agent

Tags a2a, ACP, AdCP, Agent2Agent, AgenticOS, ARTF, Google, IAB Tech Lab, JSON-RPC, Linux Foundation, MCP, programmatic advertising, PubMatic, real-time bidding

AdCP

AdCP stands for Ad Context Protocol and refers to an open standard, developed to enable the automation…Continue readingAdCP

Tags Ad Context Protocol, AdCP, agentic AI, MCP, programmatic advertising, programmatic video advertising