Tag: AAMP

OpenProposal

OpenProposal refers to IAB Tech Lab’s proposed specification, designed to standardize how publishers describe their ad products…Continue readingOpenProposal

Tags AAMP, AdCOM, AI, AI agent, Buyer and Seller Agent SDK, Deals API, IAB, IAB Tech Lab, OpenDirect, OpenProposal, OpenRTB, programmatic advertising

AAMP

AAMP stands for Agentic Advertising Management Protocols and refers to IAB Tech Lab’s umbrella initiative, aimed at…Continue readingAAMP

Tags AAMP, Agentic Advertising Management Protocols, agentic AI, ARTF, Deals API, IAB Tech Lab