Tag: AI agent

OpenProposal

OpenProposal refers to IAB Tech Lab’s proposed specification, designed to standardize how publishers describe their ad products…Continue readingOpenProposal

Tags AAMP, AdCOM, AI, AI agent, Buyer and Seller Agent SDK, Deals API, IAB, IAB Tech Lab, OpenDirect, OpenProposal, OpenRTB, programmatic advertising

AP2

Agent Payments Protocol (AP2) is an open protocol that enables AI agents to securely conduct payments on…Continue readingAP2

Tags a2a, agent payments protocol, Agent2Agent, AI agent, Anthropic, ap2, digital advertising, Google, MCP, programmatic advertising