Tag: Buyer and Seller Agent SDK

OpenProposal

OpenProposal refers to IAB Tech Lab’s proposed specification, designed to standardize how publishers describe their ad products…Continue readingOpenProposal

Tags AAMP, AdCOM, AI, AI agent, Buyer and Seller Agent SDK, Deals API, IAB, IAB Tech Lab, OpenDirect, OpenProposal, OpenRTB, programmatic advertising