Tag: programmatic advertising

C2PA Content Provenance

C2PA content provenance refers to the practice of embedding verifiable origin and edit history directly into digital…Continue readingC2PA Content Provenance

Tags ad fraud, ads.txt, AI Transparency and Disclosure Framework, AI-generated content, brand safety, c2pa, C2PA content provenance, Content Authenticity Initiative, EU AI Act, IAB, programmatic ad buying, programmatic advertising, Project Origin, sellers.json

ARTF

ARTF stands for Agentic RTB Framework and refers to IAB Tech Lab’s tech specification, designed to streamline…Continue readingARTF

Tags AdCP, agentic AI, Agentic RTB Framework, ARTF, IAB Tech Lab, programmatic ad buying, programmatic advertising, programmatic video advertising

AdCP

AdCP stands for Ad Context Protocol and refers to an open standard, developed to enable the automation…Continue readingAdCP

Tags Ad Context Protocol, AdCP, agentic AI, MCP, programmatic advertising, programmatic video advertising

MFA Sites

Made-for-advertising (or short: MFA) sites are commonly known to be digital website properties, specifically created for generating…Continue readingMFA Sites

Tags MFA, MFA sites, programmatic advertising