Tag: AdCP

Agent2Agent

Agent2Agent (A2A) works as an open protocol from Google, giving independent AI agents a common way to…Continue readingAgent2Agent

Tags a2a, ACP, AdCP, Agent2Agent, AgenticOS, ARTF, Google, IAB Tech Lab, JSON-RPC, Linux Foundation, MCP, programmatic advertising, PubMatic, real-time bidding

ARTF

ARTF stands for Agentic RTB Framework and refers to IAB Tech Lab’s tech specification, designed to streamline…Continue readingARTF

Tags AdCP, agentic AI, Agentic RTB Framework, ARTF, IAB Tech Lab, programmatic ad buying, programmatic advertising, programmatic video advertising

AdCP

AdCP stands for Ad Context Protocol and refers to an open standard, developed to enable the automation…Continue readingAdCP

Tags Ad Context Protocol, AdCP, agentic AI, MCP, programmatic advertising, programmatic video advertising