Tag: ARTF

Agent2Agent

Agent2Agent (A2A) works as an open protocol from Google, giving independent AI agents a common way to…Continue readingAgent2Agent

Tags a2a, ACP, AdCP, Agent2Agent, AgenticOS, ARTF, Google, IAB Tech Lab, JSON-RPC, Linux Foundation, MCP, programmatic advertising, PubMatic, real-time bidding

AAMP

AAMP stands for Agentic Advertising Management Protocols and refers to IAB Tech Lab’s umbrella initiative, aimed at…Continue readingAAMP

Tags AAMP, Agentic Advertising Management Protocols, agentic AI, ARTF, Deals API, IAB Tech Lab

ARTF

ARTF stands for Agentic RTB Framework and refers to IAB Tech Lab’s tech specification, designed to streamline…Continue readingARTF

Tags AdCP, agentic AI, Agentic RTB Framework, ARTF, IAB Tech Lab, programmatic ad buying, programmatic advertising, programmatic video advertising