Invalid Traffic

In brief, invalid traffic (or shortly IVT) refers to website traffic, which either isn’t acquired from real…Continue readingInvalid Traffic

Programmatic Video Advertising

Programmatic video advertising refers to the practice of buying ad inventory with specific prerequisites using automated, complex…Continue readingProgrammatic Video Advertising

Brand Safety

If defined shortly, brand safety refers to a set of measures applied to ensure the protection of…Continue readingBrand Safety