In brief, trust.txt is a framework, developed by a non-profit organization, which is aimed at fostering…Continue readingTrust.txt

OM SDK for Web Video

In brief, Open Measurement SDK for web video (also: OM Web Video SDK)  refers to a set…Continue readingOM SDK for Web Video

Contextual Targeting

Simply put, contextual targeting implies matching inventory with advertising demand based on the relevance of context (usually…Continue readingContextual Targeting

Invalid Traffic

In brief, invalid traffic (or shortly IVT) refers to website traffic, which either isn’t acquired from real…Continue readingInvalid Traffic

Programmatic Video Advertising

Programmatic video advertising refers to the practice of buying ad inventory with specific prerequisites using automated, complex…Continue readingProgrammatic Video Advertising

Brand Safety

If defined shortly, brand safety refers to a set of measures applied to ensure the protection of…Continue readingBrand Safety