Contextual Targeting

Simply put, contextual targeting implies matching inventory with advertising demand based on the relevance of context (usually…Continue readingContextual Targeting

Invalid Traffic

In brief, invalid traffic (or shortly IVT) refers to website traffic, which either isn’t acquired from real…Continue readingInvalid Traffic

Brand Safety

If defined shortly, brand safety refers to a set of measures applied to ensure the protection of…Continue readingBrand Safety