SHARC stands for Secure HTML Ad Rich-media Container and refers to the IAB Tech Lab’s initiative, primarily…Continue readingSHARC
In brief, Digital Markets Act (or shortly: DMA) is the European Commission proposal, aimed at regulating the…Continue readingDigital Markets Act
In brief, Web 3.0 (also known as Web3) is somewhat an umbrella term for the next iteration…Continue readingWeb 3.0
In plain words, Privacy Enhancing Technologies (or shortly, PETs) imply an ecosystem of IAB Tech Lab’s solutions,…Continue readingIAB Tech Lab’s PETs
In brief, the Topics API refers to Google’s recent initiative on the replacement of third-party cookies, which…Continue readingGoogle’s Topics API
Automated Content Recognition (or shortly, ACR) is the technology, which implies the identification of the content, streamed…Continue readingAutomated Content Recognition
In brief, ads.cert is the IAB Tech Lab’s tech specification, aimed at providing higher ad auction integrity…Continue readingAds.cert
In plain words, ad pod bidding refers to the functionality in CTV advertising, which enables to auction…Continue readingAd Pod Bidding
MUM stands for Multitask Unified Model and refers to the AI feature in Google Search, specifically aimed…Continue readingMUM
Id-sources.json refers to the tech specification by IAB Tech Lab, specifically aimed at enabling digital businesses to…Continue readingId-sources.json