Retail Media Advertising

Retail media advertising refers to brands’ advertising of their products and services at retailers’ offline and digital…Continue readingRetail Media Advertising

Audience Addressability

The notion of addressable audience refers to the estimated total number of the brand’s target customers, potentially…Continue readingAudience Addressability

Content Automation

In brief, content automation implies the creation of automated content pieces using a particular set of tools…Continue readingContent Automation

Marketing Efficiency Ratio

Marketing efficiency ratio (or short: MER) is one of the ways to measure the efficiency of a…Continue readingMarketing Efficiency Ratio

Google Analytics 4

Google Analytics 4 (or short: GA4) refers to the next generation of Google’s online measurement solutions, which…Continue readingGoogle Analytics 4

Data Clean Room

Data clean room is a term that encompasses a privacy-safe environment for creating joint datasets, frequently utilized…Continue readingData Clean Room


SHARC stands for Secure HTML Ad Rich-media Container and refers to the IAB Tech Lab’s initiative, primarily…Continue readingSHARC

Digital Markets Act

In brief, Digital Markets Act (or shortly: DMA) is the European Commission proposal, aimed at regulating the…Continue readingDigital Markets Act

Web 3.0

In brief, Web 3.0 (also known as Web3) is somewhat an umbrella term for the next iteration…Continue readingWeb 3.0

IAB Tech Lab’s PETs

In plain words, Privacy Enhancing Technologies (or shortly, PETs) imply an ecosystem of IAB Tech Lab’s solutions,…Continue readingIAB Tech Lab’s PETs