Duration Floors refers to an oRTB object, which is aimed at passing the seller’s preferred bid floor…Continue readingDuration Floors
In brief, the key difference between OpenRTB and header bidding is that the former still implies a…Continue readingHeader Bidding vs OpenRTB
In the online advertising context, traffic shaping refers to filtering of the traffic, which doesn’t match a…Continue readingTraffic Shaping
In brief, Privacy Manifests are one of Apple’s initiatives, aimed at promoting greater transparency in terms of…Continue readingApple’s Privacy Manifests
Protected Audience API is the rebranded version of Google’s Privacy Sandbox Initiative, formerly known as FLEDGE API. …Continue readingProtected Audience API
OPJA stands for Open Private Join and Activation and refers to the IAB tech specification, aimed at…Continue readingOPJA
MSPA stands for Multi-state Privacy Agreement and refers to IAB’s contractual framework, aimed at assisting all parties…Continue readingMSPA
PAIR stands for Publisher Advertiser Identity Reconciliation and refers to the data tech solution, available via Google’s…Continue readingPAIR
Retail media advertising refers to brands’ advertising of their products and services at retailers’ offline and digital…Continue readingRetail Media Advertising
The notion of addressable audience refers to the estimated total number of the brand’s target customers, potentially…Continue readingAudience Addressability