PAIR stands for Publisher Advertiser Identity Reconciliation and refers to the data tech solution, available via Google’s…Continue readingPAIR
Retail media advertising refers to brands’ advertising of their products and services at retailers’ offline and digital…Continue readingRetail Media Advertising
The notion of addressable audience refers to the estimated total number of the brand’s target customers, potentially…Continue readingAudience Addressability
In brief, content automation implies the creation of automated content pieces using a particular set of tools…Continue readingContent Automation
Marketing efficiency ratio (or short: MER) is one of the ways to measure the efficiency of a…Continue readingMarketing Efficiency Ratio
Google Analytics 4 (or short: GA4) refers to the next generation of Google’s online measurement solutions, which…Continue readingGoogle Analytics 4
Data clean room is a term that encompasses a privacy-safe environment for creating joint datasets, frequently utilized…Continue readingData Clean Room
SHARC stands for Secure HTML Ad Rich-media Container and refers to the IAB Tech Lab’s initiative, primarily…Continue readingSHARC
In brief, Digital Markets Act (or shortly: DMA) is the European Commission proposal, aimed at regulating the…Continue readingDigital Markets Act
In brief, Web 3.0 (also known as Web3) is somewhat an umbrella term for the next iteration…Continue readingWeb 3.0