DOOH Advertising

In plain words, digital out-of-home (or simply DOOH) advertising is a type of advertising, which is digitally…Continue readingDOOH Advertising

Adaptive Bitrate Streaming

Adaptive bitrate streaming (or shortly ABS) refers to a technology that enables to ensure video delivery in…Continue readingAdaptive Bitrate Streaming

Device Fingerprinting

Simply put, device fingerprinting (also known as canvas fingerprinting) is basically a process of identifying a device…Continue readingDevice Fingerprinting

Second-Party Data

In brief, second-party data is essentially customer data, directly purchased from the initial data collector, which is…Continue readingSecond-Party Data

Dynamic Ad Insertion

Dynamic Ad Insertion (or shortly DAI) refers to video ad tech that enables to integrate and serve…Continue readingDynamic Ad Insertion

Invalid Traffic

In brief, invalid traffic (or shortly IVT) refers to website traffic, which either isn’t acquired from real…Continue readingInvalid Traffic

Duration Weighting

As a part of its mission to establish a unified, cross-media video ad measurement standards in digital…Continue readingDuration Weighting

Video Ad Measurement

Even though video remains perhaps the most lucrative niche in digital advertising for quite some time now,…Continue readingVideo Ad Measurement

Connected TV Advertising

Over the past years, connected TV advertising has evolved into one of the most rapidly-growing niches in…Continue readingConnected TV Advertising

Ad-enabled Video Player

In brief, an ad-enabled video player is a video player technology that enables integrating video content and…Continue readingAd-enabled Video Player