DPIA stands for Data Protection Impact Assessments for Digital Advertising and refers to a standard for risk…Continue readingDPIA

Ads Data Hub

In brief, Ads Data Hub (or shorter, ADH) refers to Google’s martech solution, aimed at providing businesses…Continue readingAds Data Hub

OM SDK for Web Video

In brief, Open Measurement SDK for web video (also: OM Web Video SDK)  refers to a set…Continue readingOM SDK for Web Video

Dynamic Creative Optimization

In short, dynamic creative optimization (DCO) refers to online ad tech that enables delivering highly-personalized advertising messages…Continue readingDynamic Creative Optimization

TCF 2.0

In short, TCF 2.0 (Transparency & Consent Framework v2.0) refers to the second iteration of the framework,…Continue readingTCF 2.0

Dovekey Proposal

In brief, Google’s Dovekey proposal refers to a part of the company’s “Privacy Sandbox” initiative, aimed at…Continue readingDovekey Proposal

Contextual Targeting

Simply put, contextual targeting implies matching inventory with advertising demand based on the relevance of context (usually…Continue readingContextual Targeting

DOOH Advertising

In plain words, digital out-of-home (or simply DOOH) advertising is a type of advertising, which is digitally…Continue readingDOOH Advertising

Adaptive Bitrate Streaming

Adaptive bitrate streaming (or shortly ABS) refers to a technology that enables to ensure video delivery in…Continue readingAdaptive Bitrate Streaming

Device Fingerprinting

Simply put, device fingerprinting (also known as canvas fingerprinting) is basically a process of identifying a device…Continue readingDevice Fingerprinting