Dynamic Ad Insertion

Dynamic Ad Insertion (or shortly DAI) refers to video ad tech that enables to integrate and serve…Continue readingDynamic Ad Insertion

Invalid Traffic

In brief, invalid traffic (or shortly IVT) refers to website traffic, which either isn’t acquired from real…Continue readingInvalid Traffic

Duration Weighting

As a part of its mission to establish a unified, cross-media video ad measurement standards in digital…Continue readingDuration Weighting

Video Ad Measurement

Even though video remains perhaps the most lucrative niche in digital advertising for quite some time now,…Continue readingVideo Ad Measurement

Connected TV Advertising

Over the past years, connected TV advertising has evolved into one of the most rapidly-growing niches in…Continue readingConnected TV Advertising

Ad-enabled Video Player

In brief, an ad-enabled video player is a video player technology that enables integrating video content and…Continue readingAd-enabled Video Player

Outstream Video Advertising

As opposed to in-stream video, out-stream video ads are designed to play in non-video environments, e.g. pieces…Continue readingOutstream Video Advertising

Outstream Video Ad Formats

Designed to display video ads in the non-video content environment, outstream video advertising has emerged as a…Continue readingOutstream Video Ad Formats

Video Ad Server

A video ad server is a software platform that enables configuring & managing online video ad campaigns,…Continue readingVideo Ad Server

Programmatic Video Advertising

Programmatic video advertising refers to the practice of buying ad inventory with specific prerequisites using automated, complex…Continue readingProgrammatic Video Advertising