Id-sources.json refers to the tech specification by IAB Tech Lab, specifically aimed at enabling digital businesses to…Continue readingId-sources.json

Google’s Attribution Reporting API

Attribution Reporting API refers to one of Google’s Privacy Sandbox solutions, aimed at helping businesses track digital…Continue readingGoogle’s Attribution Reporting API

Seller-Defined Audiences

Seller-defined audiences (SDA) is the IAB Tech Lab’s specification, developed to address some of the key potential…Continue readingSeller-Defined Audiences


In the digital video context, FAST stands for Free Ad-Supported Streaming TV and refers to a service…Continue readingFAST


PARAKEET stands for “Private and Anonymized Requests for Ads that Keep Efficacy and Enhance Transparency” and refers…Continue readingPARAKEET


In brief, SCID stands for the “shared campaign identifier” and refers to the technical specification, aimed at…Continue readingSCID

Сross-Jurisdiction Privacy Project

In brief, the Cross-Jurisdiction Privacy Project (CJPP) refers to the IAB’s initiative, aimed at providing a thorough…Continue readingСross-Jurisdiction Privacy Project


In brief, the Metaverse ( “meta” (i.e. beyond) + “verse” (from “universe”)), equipped with AR and VR…Continue readingMetaverse

Automated Supply Chain Validation

The automated Supply Chain Validation service refers to the IAB Tech Lab’s initiative, aimed at streamlining publishers’…Continue readingAutomated Supply Chain Validation

WebXR Device API

In brief, WebXR Device API stands for the API standard, aimed at helping web developers to create…Continue readingWebXR Device API