Tag: video advertising

Multimodal Contextual Targeting

Multimodal Contextual Targeting refers to the process of serving digital ads based on a combined analysis of…Continue readingMultimodal Contextual Targeting

Tags brand safety, contextual 2.0, contextual targeting, data privacy, multimodal contextual targeting, video advertising

Causal AI

Causal AI refers to a distinct branch of artificial intelligence specifically designed to understand cause-and-effect relationships, rather…Continue readingCausal AI

Tags causal ai, causal attribution, CTV ads, CTV advertising, digital twins, dowhy, econml, online video advertising, video ad measurement, video advertising