Bidstream congestion refers to one of the issues in the digital ad supply chain, which implies that…Continue readingBidstream Congestion
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ACIF (short for: Ad Creative ID Framework) refers to IAB Tech Lab’s initiative, aimed at facilitating the…Continue readingACIF
Fideslang stands for “Fides language” and is known to be the human-readable privacy taxonomy, designed to enable…Continue readingFideslang
DCaaS stands for Deal Curation as a Service and implies the compilation of inventory pools with added…Continue readingDCaaS
ID bridging refers to methods of matching of different End Users’ identifiers to create valuable datasets for…Continue readingID Bridging
Differential privacy is known as the technique in the digital tech sector, aimed at enabling businesses to…Continue readingDifferential Privacy
Principal media buying (also: principal-based media buying) refers to a media buying method, when an advertising agency…Continue readingPrincipal Media
Digital Services Act (or short: DSA) is the EU’s regulation, which outlines rules for intermediary platforms and…Continue readingDigital Services Act
Meridian MMM refers to Google’s newly-introduced open-source media mix modeling solution, aimed at enabling businesses to better…Continue readingMeridian MMM
Ad Selection API is the complex of web browser features in Microsoft Edge, aimed at providing advertisers…Continue readingAd Selection API