Programmatic video advertising refers to the practice of buying ad inventory with specific prerequisites using automated, complex…Continue readingProgrammatic Video Advertising
There are two major ad buying approaches currently distinguished in programmatic video advertising: ad waterfalling and header…Continue readingVideo Header Bidding
If defined shortly, brand safety refers to a set of measures applied to ensure the protection of…Continue readingBrand Safety
Ads.txt initiative refers to the Authorized Digital Sellers project by IAB Tech Lab, aimed at increasing transparency…Continue readingAds.txt Initiative