TCF 2.0

In short, TCF 2.0 (Transparency & Consent Framework v2.0) refers to the second iteration of the framework,…Continue readingTCF 2.0

Device Fingerprinting

Simply put, device fingerprinting (also known as canvas fingerprinting) is basically a process of identifying a device…Continue readingDevice Fingerprinting

Second-Party Data

In brief, second-party data is essentially customer data, directly purchased from the initial data collector, which is…Continue readingSecond-Party Data