As a part of its mission to establish a unified, cross-media video ad measurement standards in digital…Continue readingDuration Weighting
Even though video remains perhaps the most lucrative niche in digital advertising for quite some time now,…Continue readingVideo Ad Measurement
Over the past years, connected TV advertising has evolved into one of the most rapidly-growing niches in…Continue readingConnected TV Advertising
In brief, an ad-enabled video player is a video player technology that enables integrating video content and…Continue readingAd-enabled Video Player
As opposed to in-stream video, out-stream video ads are designed to play in non-video environments, e.g. pieces…Continue readingOutstream Video Advertising
Designed to display video ads in the non-video content environment, outstream video advertising has emerged as a…Continue readingOutstream Video Ad Formats
A video ad server is a software platform that enables configuring & managing online video ad campaigns,…Continue readingVideo Ad Server
Programmatic video advertising refers to the practice of buying ad inventory with specific prerequisites using automated, complex…Continue readingProgrammatic Video Advertising
There are two major ad buying approaches currently distinguished in programmatic video advertising: ad waterfalling and header…Continue readingVideo Header Bidding
If defined shortly, brand safety refers to a set of measures applied to ensure the protection of…Continue readingBrand Safety