Video Header Bidding

There are two major ad buying approaches currently distinguished in programmatic video advertising: ad waterfalling and header…Continue readingVideo Header Bidding

Brand Safety

If defined shortly, brand safety refers to a set of measures applied to ensure the protection of…Continue readingBrand Safety

Ads.txt Initiative

Ads.txt initiative refers to the Authorized Digital Sellers project by IAB Tech Lab, aimed at increasing transparency…Continue readingAds.txt Initiative