In plain words, ATT stands for Apple’s AppTrackingTransparency framework that implies users’ authorization of developers’ access to…Continue readingApple’s ATT
In brief, buyers.json refers to the IAB Tech Lab’s buy-side transparency initiative, which enables the verification of…Continue readingBuyers.json
Project Rearc is the IAB Tech Lab’s initiative, aimed at addressing the core challenges and restructuring the…Continue readingProject Rearc
In brief, trust.txt is a framework, developed by a non-profit organization JournalList.net, which is aimed at fostering…Continue readingTrust.txt
Unified ID 2.0 (or shortly UID2) refers to the Trade Desk’s initiative, developed as a potential alternative…Continue readingUnified ID 2.0
In brief, FLoC stands for Federated Learning of Cohorts and refers to one of Google’s Privacy Sandbox…Continue readingFLoC
DPIA stands for Data Protection Impact Assessments for Digital Advertising and refers to a standard for risk…Continue readingDPIA
In brief, Ads Data Hub (or shorter, ADH) refers to Google’s martech solution, aimed at providing businesses…Continue readingAds Data Hub
In brief, Open Measurement SDK for web video (also: OM Web Video SDK) refers to a set…Continue readingOM SDK for Web Video
In short, dynamic creative optimization (DCO) refers to online ad tech that enables delivering highly-personalized advertising messages…Continue readingDynamic Creative Optimization