Category: Uncategorized

Brand Safety

If defined shortly, brand safety refers to a set of measures applied to ensure the protection of…Continue readingBrand Safety

Tags ad adjacency, ad verification, brand safety, brand suitability

Ads.txt Initiative

Ads.txt initiative refers to the Authorized Digital Sellers project by IAB Tech Lab, aimed at increasing transparency…Continue readingAds.txt Initiative

Tags ads.txt, ads.txt initiative, app-ads.txt, authorized digital sellers, openRTB SupplyChain object, sellers.json