In brief, Open Measurement SDK for web video (also: OM Web Video SDK) refers to a set…Continue readingOM SDK for Web Video
In short, dynamic creative optimization (DCO) refers to online ad tech that enables delivering highly-personalized advertising messages…Continue readingDynamic Creative Optimization
In short, TCF 2.0 (Transparency & Consent Framework v2.0) refers to the second iteration of the framework,…Continue readingTCF 2.0
In brief, Google’s Dovekey proposal refers to a part of the company’s “Privacy Sandbox” initiative, aimed at…Continue readingDovekey Proposal
Simply put, contextual targeting implies matching inventory with advertising demand based on the relevance of context (usually…Continue readingContextual Targeting
In plain words, digital out-of-home (or simply DOOH) advertising is a type of advertising, which is digitally…Continue readingDOOH Advertising
Adaptive bitrate streaming (or shortly ABS) refers to a technology that enables to ensure video delivery in…Continue readingAdaptive Bitrate Streaming
Simply put, device fingerprinting (also known as canvas fingerprinting) is basically a process of identifying a device…Continue readingDevice Fingerprinting
In brief, second-party data is essentially customer data, directly purchased from the initial data collector, which is…Continue readingSecond-Party Data
Dynamic Ad Insertion (or shortly DAI) refers to video ad tech that enables to integrate and serve…Continue readingDynamic Ad Insertion