Adaptive bitrate streaming (or shortly ABS) refers to a technology that enables to ensure video delivery in…Continue readingAdaptive Bitrate Streaming
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Simply put, device fingerprinting (also known as canvas fingerprinting) is basically a process of identifying a device…Continue readingDevice Fingerprinting
In brief, second-party data is essentially customer data, directly purchased from the initial data collector, which is…Continue readingSecond-Party Data
Dynamic Ad Insertion (or shortly DAI) refers to video ad tech that enables to integrate and serve…Continue readingDynamic Ad Insertion
In brief, invalid traffic (or shortly IVT) refers to website traffic, which either isn’t acquired from real…Continue readingInvalid Traffic
As a part of its mission to establish a unified, cross-media video ad measurement standards in digital…Continue readingDuration Weighting
Even though video remains perhaps the most lucrative niche in digital advertising for quite some time now,…Continue readingVideo Ad Measurement
Over the past years, connected TV advertising has evolved into one of the most rapidly-growing niches in…Continue readingConnected TV Advertising
In brief, an ad-enabled video player is a video player technology that enables integrating video content and…Continue readingAd-enabled Video Player
As opposed to in-stream video, out-stream video ads are designed to play in non-video environments, e.g. pieces…Continue readingOutstream Video Advertising