In brief, second-party data is essentially customer data, directly purchased from the initial data collector, which is…Continue readingSecond-Party Data
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Dynamic Ad Insertion (or shortly DAI) refers to video ad tech that enables to integrate and serve…Continue readingDynamic Ad Insertion
In brief, invalid traffic (or shortly IVT) refers to website traffic, which either isn’t acquired from real…Continue readingInvalid Traffic
As a part of its mission to establish a unified, cross-media video ad measurement standards in digital…Continue readingDuration Weighting
Even though video remains perhaps the most lucrative niche in digital advertising for quite some time now,…Continue readingVideo Ad Measurement
Over the past years, connected TV advertising has evolved into one of the most rapidly-growing niches in…Continue readingConnected TV Advertising
In brief, an ad-enabled video player is a video player technology that enables integrating video content and…Continue readingAd-enabled Video Player
As opposed to in-stream video, out-stream video ads are designed to play in non-video environments, e.g. pieces…Continue readingOutstream Video Advertising
Designed to display video ads in the non-video content environment, outstream video advertising has emerged as a…Continue readingOutstream Video Ad Formats
A video ad server is a software platform that enables configuring & managing online video ad campaigns,…Continue readingVideo Ad Server