In brief, Web Stories are Google’s new, short-form visual content format, available for publishers of digital properties…Continue readingGoogle Web Stories
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In brief, Global Privacy Platform (GPP) is the IAB Tech Lab’s initiative, aimed at streamlining technical standards…Continue readingGlobal Privacy Platform
AMP stands for accelerated mobile pages and refers to Google’s open-source project, once founded to enable the…Continue readingAMP
In short, Digital Trust & Safety Partnership is an initiative, aimed at developing a common framework of…Continue readingDigital Trust & Safety Partnership
In plain words, ATT stands for Apple’s AppTrackingTransparency framework that implies users’ authorization of developers’ access to…Continue readingApple’s ATT
In brief, buyers.json refers to the IAB Tech Lab’s buy-side transparency initiative, which enables the verification of…Continue readingBuyers.json
Project Rearc is the IAB Tech Lab’s initiative, aimed at addressing the core challenges and restructuring the…Continue readingProject Rearc
In brief, trust.txt is a framework, developed by a non-profit organization JournalList.net, which is aimed at fostering…Continue readingTrust.txt
Unified ID 2.0 (or shortly UID2) refers to the Trade Desk’s initiative, developed as a potential alternative…Continue readingUnified ID 2.0
In brief, FLoC stands for Federated Learning of Cohorts and refers to one of Google’s Privacy Sandbox…Continue readingFLoC