Attribution Reporting API refers to one of Google’s Privacy Sandbox solutions, aimed at helping businesses track digital…Continue readingGoogle’s Attribution Reporting API
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Seller-defined audiences (SDA) is the IAB Tech Lab’s specification, developed to address some of the key potential…Continue readingSeller-Defined Audiences
In the digital video context, FAST stands for Free Ad-Supported Streaming TV and refers to a service…Continue readingFAST
PARAKEET stands for “Private and Anonymized Requests for Ads that Keep Efficacy and Enhance Transparency” and refers…Continue readingPARAKEET
In brief, SCID stands for the “shared campaign identifier” and refers to the technical specification, aimed at…Continue readingSCID
In brief, the Cross-Jurisdiction Privacy Project (CJPP) refers to the IAB’s initiative, aimed at providing a thorough…Continue readingСross-Jurisdiction Privacy Project
In brief, the Metaverse ( “meta” (i.e. beyond) + “verse” (from “universe”)), equipped with AR and VR…Continue readingMetaverse
The automated Supply Chain Validation service refers to the IAB Tech Lab’s initiative, aimed at streamlining publishers’…Continue readingAutomated Supply Chain Validation
In brief, WebXR Device API stands for the API standard, aimed at helping web developers to create…Continue readingWebXR Device API
In plain words, creator marketing refers to marketing of a brand, product or service through partnership with…Continue readingCreator Marketing