Second-price auction is one of the bidding models in programmatic advertising, which implies the auction winner pays…Continue readingSecond-price Auction
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Bid enrichment refers to the programmatic advertising technique, which enables enhancing traded media inventory with layered data…Continue readingBid Enrichment
Made-for-advertising (or short: MFA) sites are commonly known to be digital website properties, specifically created for generating…Continue readingMFA Sites
Data Deletion Request Framework is the IAB Tech Lab specification, aimed at providing digital businesses with a…Continue readingData Deletion Request Framework
Duration Floors refers to an oRTB object, which is aimed at passing the seller’s preferred bid floor…Continue readingDuration Floors
In brief, the key difference between OpenRTB and header bidding is that the former still implies a…Continue readingHeader Bidding vs OpenRTB
In the online advertising context, traffic shaping refers to filtering of the traffic, which doesn’t match a…Continue readingTraffic Shaping
In brief, Privacy Manifests are one of Apple’s initiatives, aimed at promoting greater transparency in terms of…Continue readingApple’s Privacy Manifests
Protected Audience API is the rebranded version of Google’s Privacy Sandbox Initiative, formerly known as FLEDGE API. …Continue readingProtected Audience API
OPJA stands for Open Private Join and Activation and refers to the IAB tech specification, aimed at…Continue readingOPJA