In brief, SCID stands for the “shared campaign identifier” and refers to the technical specification, aimed at…Continue readingSCID
Tag: programmatic video advertising
The automated Supply Chain Validation service refers to the IAB Tech Lab’s initiative, aimed at streamlining publishers’…Continue readingAutomated Supply Chain Validation
In brief, buyers.json refers to the IAB Tech Lab’s buy-side transparency initiative, which enables the verification of…Continue readingBuyers.json
In short, dynamic creative optimization (DCO) refers to online ad tech that enables delivering highly-personalized advertising messages…Continue readingDynamic Creative Optimization
In short, TCF 2.0 (Transparency & Consent Framework v2.0) refers to the second iteration of the framework,…Continue readingTCF 2.0
Programmatic video advertising refers to the practice of buying ad inventory with specific prerequisites using automated, complex…Continue readingProgrammatic Video Advertising
There are two major ad buying approaches currently distinguished in programmatic video advertising: ad waterfalling and header…Continue readingVideo Header Bidding