Tag: programmatic advertising

ARTF

ARTF stands for Agentic RTB Framework and refers to IAB Tech Lab’s tech specification, designed to streamline…Continue readingARTF

Tags AdCP, agentic AI, Agentic RTB Framework, ARTF, IAB Tech Lab, programmatic ad buying, programmatic advertising, programmatic video advertising

AdCP

AdCP stands for Ad Context Protocol and refers to an open standard, developed to enable the automation…Continue readingAdCP

Tags Ad Context Protocol, AdCP, agentic AI, MCP, programmatic advertising, programmatic video advertising

MFA Sites

Made-for-advertising (or short: MFA) sites are commonly known to be digital website properties, specifically created for generating…Continue readingMFA Sites

Tags MFA, MFA sites, programmatic advertising