Id-sources.json refers to the tech specification by IAB Tech Lab, specifically aimed at enabling digital businesses to…Continue readingId-sources.json
Tag: IAB Tech Lab
In brief, SCID stands for the “shared campaign identifier” and refers to the technical specification, aimed at…Continue readingSCID
In brief, Global Privacy Platform (GPP) is the IAB Tech Lab’s initiative, aimed at streamlining technical standards…Continue readingGlobal Privacy Platform
In brief, buyers.json refers to the IAB Tech Lab’s buy-side transparency initiative, which enables the verification of…Continue readingBuyers.json
Project Rearc is the IAB Tech Lab’s initiative, aimed at addressing the core challenges and restructuring the…Continue readingProject Rearc
In brief, Open Measurement SDK for web video (also: OM Web Video SDK) refers to a set…Continue readingOM SDK for Web Video