Tag: IAB Tech Lab

Buyers.json

In brief, buyers.json refers to the IAB Tech Lab’s buy-side transparency initiative, which enables the verification of…Continue readingBuyers.json

Tags buyers.json, IAB Tech Lab, openRTB DemandChain object, programmatic video advertising

Project Rearc

Project Rearc is the IAB Tech Lab’s initiative, aimed at addressing the core challenges and restructuring the…Continue readingProject Rearc

Tags addressability, IAB Tech Lab, Project Rearc, video ad measurement

OM SDK for Web Video

In brief, Open Measurement SDK for web video (also: OM Web Video SDK) refers to a set…Continue readingOM SDK for Web Video

Tags brand safety, IAB Tech Lab, OM SDK, OM SDK for web video, OM Web Video SDK