СAPI stands for conversion API and is designed to enable passing marketing data from publishers to ad…Continue readingCAPI
Tag: video ad measurement
ADMaP stands for Attribution Data Matching Protocol and refers to the IAB Tech Lab initiative, which enables…Continue readingADMaP
ACIF (short for: Ad Creative ID Framework) refers to IAB Tech Lab’s initiative, aimed at facilitating the…Continue readingACIF
Fenced Frames are known as one of Google’s Privacy Sandbox features and refer to an HTML element,…Continue readingFenced Frames
The notion of addressable audience refers to the estimated total number of the brand’s target customers, potentially…Continue readingAudience Addressability
Marketing efficiency ratio (or short: MER) is one of the ways to measure the efficiency of a…Continue readingMarketing Efficiency Ratio
Google Analytics 4 (or short: GA4) refers to the next generation of Google’s online measurement solutions, which…Continue readingGoogle Analytics 4
In brief, SCID stands for the “shared campaign identifier” and refers to the technical specification, aimed at…Continue readingSCID
Project Rearc is the IAB Tech Lab’s initiative, aimed at addressing the core challenges and restructuring the…Continue readingProject Rearc
In brief, Ads Data Hub (or shorter, ADH) refers to Google’s martech solution, aimed at providing businesses…Continue readingAds Data Hub