In brief, trust.txt is a framework, developed by a non-profit organization JournalList.net, which is aimed at fostering…Continue readingTrust.txt
Tag: brand safety
In brief, Open Measurement SDK for web video (also: OM Web Video SDK) refers to a set…Continue readingOM SDK for Web Video
Simply put, contextual targeting implies matching inventory with advertising demand based on the relevance of context (usually…Continue readingContextual Targeting
In brief, invalid traffic (or shortly IVT) refers to website traffic, which either isn’t acquired from real…Continue readingInvalid Traffic
Programmatic video advertising refers to the practice of buying ad inventory with specific prerequisites using automated, complex…Continue readingProgrammatic Video Advertising
If defined shortly, brand safety refers to a set of measures applied to ensure the protection of…Continue readingBrand Safety