The Protocol Buffers representation for OpenRTB is the proposed standard by IAB Tech Lab, aimed at improving…Continue readingProtocol Buffers for OpenRTB
Tag: OpenRTB
Concurrent Streams API is IAB Tech Lab’s tech specification, aimed at standardizing the process of requesting and…Continue readingConcurrent Streams API
Duration Floors refers to an oRTB object, which is aimed at passing the seller’s preferred bid floor…Continue readingDuration Floors
In brief, the key difference between OpenRTB and header bidding is that the former still implies a…Continue readingHeader Bidding vs OpenRTB
In plain words, ad pod bidding refers to the functionality in CTV advertising, which enables to auction…Continue readingAd Pod Bidding