DCaaS stands for Deal Curation as a Service and implies the compilation of inventory pools with added…Continue readingDCaaS
Tag: first party data
PAIR stands for Publisher Advertiser Identity Reconciliation and refers to the data tech solution, available via Google’s…Continue readingPAIR
The notion of addressable audience refers to the estimated total number of the brand’s target customers, potentially…Continue readingAudience Addressability
In brief, second-party data is essentially customer data, directly purchased from the initial data collector, which is…Continue readingSecond-Party Data