ACIF (short for: Ad Creative ID Framework) refers to IAB Tech Lab’s initiative, aimed at facilitating the…Continue readingACIF
Tag: audience addressability
DCaaS stands for Deal Curation as a Service and implies the compilation of inventory pools with added…Continue readingDCaaS
ID bridging refers to methods of matching of different End Users’ identifiers to create valuable datasets for…Continue readingID Bridging
Ad Selection API is the complex of web browser features in Microsoft Edge, aimed at providing advertisers…Continue readingAd Selection API
PAIR stands for Publisher Advertiser Identity Reconciliation and refers to the data tech solution, available via Google’s…Continue readingPAIR