Bidstream Congestion

Bidstream congestion refers to one of the issues in the digital ad supply chain, which implies that…Continue readingBidstream Congestion

Automated Supply Chain Validation

The automated Supply Chain Validation service refers to the IAB Tech Lab’s initiative, aimed at streamlining publishers’…Continue readingAutomated Supply Chain Validation

Programmatic Video Advertising

Programmatic video advertising refers to the practice of buying ad inventory with specific prerequisites using automated, complex…Continue readingProgrammatic Video Advertising

Ads.txt Initiative

Ads.txt initiative refers to the Authorized Digital Sellers project by IAB Tech Lab, aimed at increasing transparency…Continue readingAds.txt Initiative