Bid enrichment refers to the programmatic advertising technique, which enables enhancing traded media inventory with layered data…Continue readingBid Enrichment
Tag: SDA
Data clean room is a term that encompasses a privacy-safe environment for creating joint datasets, frequently utilized…Continue readingData Clean Room
Seller-defined audiences (SDA) is the IAB Tech Lab’s specification, developed to address some of the key potential…Continue readingSeller-Defined Audiences